It is a great relief to see the advertising world breaking away from clichés that are so adamantly engrained in our social fabric. The recent Fair and Lovely ad portrays this well. It shows an aspiring singer struggling hard to make her way to stardom, when her father rebukes her constantly for wasting time and giving up her studies for a useless ‘endeavour’. Proving her father wrong she sets the stage on fire by her brilliant performances. At last she comes out a winner in her chosen stream and the father couldn’t have been happier seeing his daughter rocking the world to her tunes…
So far well said. But the issue of ‘fair’ winning over the ‘dark’ (complexion) falsifies the entire motto of the ad.
Ad makers could have dealt with the issue more sensitively and toned down the fetish for “gorapan” a bit…Overall a good advertisement where for once success isn’t limited to the stereotype book mugging and topping in exams, but (shows) growing interest in other unconventional streams as well...
So far well said. But the issue of ‘fair’ winning over the ‘dark’ (complexion) falsifies the entire motto of the ad.
Ad makers could have dealt with the issue more sensitively and toned down the fetish for “gorapan” a bit…Overall a good advertisement where for once success isn’t limited to the stereotype book mugging and topping in exams, but (shows) growing interest in other unconventional streams as well...
1 comment:
Not being 'fair'..I take the privilege of being the first one to comment on your blog...please make me winner proving the ad wrong..way to go .. looking ahead for other cover stories...keep the interesting stories coming
my zodiac sis...U ROCK!
Nee
Post a Comment